Property Marketing - Central New Jersey

Local Real Estate Knowledge

Bussel Realty has a strong visible presence throughout New Jersey. We have an extensive computerized database, and a sales staff that is thoroughly familiar with the Central New Jersey market. Also, we are members if such local organizations as, New Jersey Business & Industry Associates, Better Business Bureau, and several Chambers of Commerce.

National Capabilities

Bussel Realty Corporation is a member of several organizations nationwide and is continually looking to further network itself to ensure that your property gains the maximum exposure possible. memberships include: SIOR, IOREBA, and AECRE.

International Exposure

Your property will be listed in this website, where it will receive international exposure through the Internet

Marketing Strategy - Central New Jersey

As a Bussel Realty Exclusive, your property will receive the following:

• Brochures
  We will design a brochure specifically to promote your property and will also feature the property from time to time in our quarterly newsletter. Bussel's in-house advertising and public relations staff will send press releases to the above mentioned publications featuring your property, with its special amenities and advantages.
   
• Signs
  Signage is an important component in the marketing process, and will be a valuable asset in introducing your property to the Central New Jersey market. Our standard, professional sign will be displayed on your property at the most visible location, letting potential buyers and/or tenants know your space is available.
   
• Mailings
  We frequently use direct mail, featuring flyers and brochures on our Exclusive properties, as well as, personalized letters. These are directed not only to the Fortune 500 firms across the United States, but to the local individually owned firms within the Central New Jersey area. Your brochure will be included in our regular mailings. We possess extensive in-house mailing lists and capabilities, and it will all be at the disposal of your property's best interests. We also frequently do electronic mailings to hundreds of companies at a time,again making them aware of what your property has to offer them.
   
• CoStar National Listing Service
  This is industrial real estate's answer to the multiple listing service. Every listing we represent is posted in CoStar's database. With few exceptions, every commercial real estate firm in the tri-state area has access to this listing information, as do many institutional real estate owners and professional developers. CoStar is accessed over 220,000 times per month by 8,000 real estate professionals at more than 700 firms. This allows us potentially world wide and constant exposure for our exclusively listed Central New Jersey properties.
   
• Print Ads
  It is vital that your property remains constantly in the forefront of the corporate decision makers. Regular advertising and publicity releases are planned to target investors, as well as, companies looking to relocate or expand their operation. We will advertise in the local newspapers, trade journals, and other publications best suited to maximize your Central New Jersey property's exposure. Some of the newspapers and trade journals we currently advertise in include: The Star Ledger, New York Times, Bergen County Record, New Jersey Business News, the Tri-State Real Estate Journal, and New Jersey Industrial News.
   
• Brokerage Cooperation
  Bussel Realty Corporation takes pride in its ability to cooperate with other real estate firms. Through our extensive monthly broker mailing, the details of your property, along with a small photo, will be outlined and promoted to brokers in the Central New Jersey area, across New Jersey and nationally. We are in constant contact with brokers of other firms and do not hesitate to offer your property to their potential clients.
   
• Open Houses
  A Broker's Open House will be planned for your property. All real estate professionals are invited to attend a breakfast or luncheon, to personally acquaint themselves with your property. This aids in keeping your Central New Jersey property in front of the availability market and encourages outside brokers to show your property to potential clients.
   
• Canvassing
  At Bussel Realty Corporation, we have found that while advertising broker cooperation and contact with outside organizations and agencies are essential, perhaps the most effective marketing tool is good, old-fashioned canvassing! Canvassing, whether it be on foot or through telecommunications, provides direct contact with prospective tenants and purchasers. Each member of our salesforce is aggressively involved in some form of canvassing on a daily basis.
   

Marketing Schedule

A typical marketing schedule would look something like the following chart: